Digital signage

What are restaurant menu boards?

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Digital restaurant menu boards are networked commercial-grade displays, typically 43 to 55 inch portrait, mounted above the counter to show menus, prices, allergens and promotional content with scheduled changes through the day. They replace printed boards and chalk menus, letting operators switch from breakfast to lunch to dinner automatically and update prices across every site from one console.

A typical UK quick-service or casual-dining setup uses a 3-or-4-screen layout: three portrait screens showing the core menu (starters, mains, drinks), with a fourth landscape or portrait screen running promotions and limited-time offers. The screens are commercial panels rated for 16/7 operation, 350 to 700 nits brightness for indoor counter positions, with a built-in System on Chip media player so a separate BrightSign or PC isn't required. Most operators run digital signage through a CMS like Samsung MagicInfo, ScreenCloud or Yodeck for scheduling and multi-site rollouts.

Dayparting is the feature that pays for the install. Breakfast menu visible 6am to 11am, lunch 11am to 4pm, dinner 4pm to close, with the CMS swapping content automatically. Compare to printed boards where wrong-time pricing or stale promo posters cost real margin.

Other practical specifications:

  • Brightness: 500 nits or higher for counter positions; window-facing menu screens behind glass need 2,000 nits and up.
  • Mount: ceiling-suspended or wall-flush; portrait orientation is standard for menu columns, landscape for promo strips.
  • Connectivity: Ethernet preferred over Wi-Fi for reliability during peak service.
  • Failure tolerance: screens going dark mid-rush is worse than no screens; specify a CMS with monitoring and offline-cache fallback.
  • Allergen integration: the FSA recommends visible allergen information; menu CMS templates with structured allergen icons make this straightforward.

Costs run £400 to £900 per screen all-in (panel, mount, install, cabling) plus £15 to £30 per screen per month for the CMS subscription. A 4-screen quick-service install typically lands at £2,500 to £4,000 plus ongoing software.

Quick reference: portrait or landscape commercial-grade displays (typically 43-55") in 4-screen layouts (3 menu + 1 promo); 500+ nits indoor brightness, built-in SoC media player; dayparting via CMS (MagicInfo, ScreenCloud, Yodeck).

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